Learn How to Build a Professional Blog to Promote Your Brand, Grow Your Business and Advance Your Career

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Are you a beginning blogger who needs some technical ADVICE and strategic direction for your new blog? Do you feel frustrated with the PROCESS of getting your blog off the ground? Have you been struggling to maintain the focus and consistency it takes to see RESULTS in reaching your professional blogging goals for your business or career? Does it feel like NO ONE but your mom is reading your blog, even after all the hard work you’ve been putting into it?

If you answered “YES” to any of the above, I invite you to take my online Blogging School Homestudy Course!

Hi, I’m Rosetta Thurman and I’m the creator of The Blogging School Homestudy Course. I started blogging in April 2007 and could never have imagined the benefits I would reap as a young nonprofit professional-turned entrepreneur. Six years ago, I was a NOBODY in my industry. No one knew who I was and I had virtually NO personal brand. But in 2007, I made the decision to start a blog and EVERYTHING changed. People began to invite me to their events for speaking engagements, hire me for consulting gigs and ask me to write for professional publications. I was even offered an adjunct faculty position at a local university!

The opportunities were coming at me so fast that I started using my vacation time to meet with clients around the country, earning extra income every year on top of my 9 to 5 salary. In 2010, I quit my job to work for myself full-time and haven’t looked back. I’ve also had the opportunity to publish my own book!

Since I started blogging, I’ve been awarded significant recognition not only in my industry, but in other arenas as well. I’ve been featured in numerous media outlets including JET Magazine, BBC London, The Washington Post, Atlanta Journal-Constitution, Fox 5 News and The Network Journal. I’ve been named a “Top 25 Urban Entrepreneur to Follow,” ”Top 100 Most Desirable Mentor,” ”Top 25 Online Influencer in Leadership,” a ”Top 25 Most Influential Nonprofit Tweeter,” and a “New Leader in Philanthropy.” One of my blogs was also nominated for a Black Weblog Award that showcases the best black bloggers in the world!

My first TV appearance! The reporter found me through my blog by doing a Google search :)

“But Rosetta…WHY does any of this matter?”

Because blogging was THE BIGGEST factor in helping me to launch my business and advance my career. And I want to show YOU exactly how to do that for yourself!

The Blogging School will show you how to create your professional blog, build your personal brand online and become known as a leader in your industry. In this 4-week course, you will learn how to align your blog with your personal brand and use your blog to advance your career or promote your business.

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Hear Directly From a Blogging School Student About What She Learned in the Course…

Author and speaker Wilma Jones blogs about creating a happy life after divorce over at LivingHappierAfter.com.

Here’s What Other Blogging School Students Have to Say:

“This course has been a great experience on a lot of levels. Practically speaking, it was really “doable” in terms of the fee, work load, and pacing. In terms of quality, it was great value for the money, and I was really impressed with the level of detail with which you were able to address everyone’s questions, as well as with the authenticity, openness, and friendliness you bring to what you presented and how you presented it . . . and it just made them that much more enjoyable and real.”  - Melissa M., lapiana.org/about/la-piana-blog
“Before I took The Blogging School course, I was just blogging without a real vision for what I wanted to do. The biggest thing I learned in The Blogging School was the importance of creating your brand and using your brand to get yourself out there. Now my career is taking off as people are contacting me for speaking engagements, consultation and general information on how to effectively interpret the enslaved experience at historic sites and museums. My blog is not perfect but it constantly gets better with the information I gained from The Blogging School!” – Nicole M., interpretingslavelife.com
The Blogging School Contains a Total of Four Content-Rich Video Training Modules, Including:

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[Module #1] Blogging for Branding: Define Your Personal Brand, Share Your Expertise and Become Known as a Thought Leader in Your Industry

In this module, you will discover:

  • exactly how you can build a strong online reputation through blogging
  • how to refine your blog’s focus to attract the most interested readers in your niche (and find out the #1 reason why no one reads your blog)
  • a formula for writing an amazing bio and “about page” for your blog
  • what information you should put on your blog as “social proof” to position yourself as a leader in your industry

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[Module #2] Creating Remarkable Content: How to Write Blog Posts That Everyone Will Want to Read and Share

In this module, you will discover:

  • the fastest, easiest way to instantly connect with your blog readers and earn their trust and attention
  • the 3 most popular blog post types you need to master if you want to keep your readers coming back for more
  • how to come up with eye-catching blog headlines that make people click
  • a blog post template “cheat sheet” that you can use over and over again to maintain a stream of interesting content for your site
  • my no-fail method for never running out of blog post ideas, plus two tools to keep them organized

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[Module #3] Instant Blog Traffic: How to Boost Your Comments, Pageviews and Shares

In this module, you will discover:

  • how to use free analytics tools that you can use to measure traffic on your site
  • the best plugins to use to get more pageviews and comments on your blog
  • why you probably need a Facebook page for your blog and what to do with it
  • two simple plans for getting your first 100 blog subscribers within 30 days (with case studies to show you how I did it)
  • simple strategies for using Twitter and YouTube to attract new blog readers

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[Module #4] Blogging for Profit: Four Ways to Earn Money With Your Blog

In this module, you will discover:

  • the  essential items you need to have before you can start earning money from your blog online legally and efficiently
  • the big difference between advertising income and affiliate marketing and how to get started with each (and which one is best suited for your particular blog)
  • how to start selling products and services through your blog (and what it means to make money while you sleep)
  • case studies of how different bloggers earn income online (including how I earned $1,600 in just one month with a brand new blog)

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“This class has been exactly what I needed to take my blogging to the next level. Blogging is hard work, but I’m getting the hang of it and starting to see how useful it is. Before this, it all seemed pretty daunting, but now it’s broken down into smaller pieces I know that I can do it.” – Naeema C., naeemacampbell.com
“I hate that this is our last module, as they have been very benefical. Thank you for this course. I feel 10 steps closer to accomplishing my goals for Afrochicmommy.com.” - Nicole T., afrochicmommy.com

How The Blogging School Homestudy Course Works

This is a “work at your own pace” online program, with ALL of the content delivered in video and audio format with PDF files within a private, password-protected forum. The training modules are available inside the members area. Upon registration, you will receive a welcome email with a link to create a profile and receive immediate access to the site where you can start downloading the course materials and asking me questions in our private Facebook Group!

How Much The Blogging School Homestudy Course Costs

I am offering this online training at a very affordable price point: $129 $99 to make it accessible for as many people as possible. Considering that just one hour of blog coaching with me is $100, this 4-week course is a GREAT DEAL with over four hours of training (not to mention the opportunities to ask me specific questions and get feedback on your blog in our private Facebook Group!).

I’ve designed this program to be useful to those who are just starting their blogs as well as folks who have been blogging for a while, but want to professionalize their current blog presence.

“I have found your tips on setting up a blog and focusing on one thing you are passionate about very helpful. My blog had already been in existence for 4 years, but I used your tips to change its name, restructure it and focus more on the arts and culture reporting, rather than including random photos of places and cute pets etc. Within weeks of restructuring, I was contacted by the producer of a tv travel show who had come across my blog in her research of arts events in Las Vegas. As a result, a film crew are here this week to interview me, film my artwork, and I will escort them to some cultural events and galleries. Thank you so much! - J. Russ, jorussfotodiary.blogspot.com

The Blogging School Homestudy Course Is Right For You If:

  • You are a professional who wants to build your online reputation in your field
  • You want to learn how to make your blog work for you in your career or business
  • You want to transition from having a “hobby” blog to a professional one that positions you as an expert in your industry
  • You’re ready to take ACTION on improving your blog right now (not later)

This Program Is NOT For You If:

  • You’re still on the fence about starting a blog and you want someone to convince you
  • You aren’t willing to devote the time to improve your blog
  • You’re not ready to invest in your blog’s success

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Here’s Everything You Get When You Join the Blogging School Course:

video4 Content-Rich Video Training Modules (valued at more than $400)

All of the training modules are pre-recorded and designed to help you take immediate action. Each of the main modules contain 30-60 minutes of video training. The videos are accompanied by actionable, specific homework assignments at the end of each module so you can put the concepts into practice to improve your blog immediately.

pdfWorksheets, Templates and Resources (valued at more than $200)

You will also get resources, templates and worksheets to help you put the information into practice right away. This is so you don’t procrastinate or get overwhelmed with too much information at once!

textWeekly Email Reminders (valued at $100)

Once you complete your purchase of the Blogging School Homestudy Course, you will have me as your virtual blogging coach and accountability partner for the next month! Every week for four weeks, you will get one module sent directly to your inbox as a reminder to do the work. These emails will help keep you on track with completing the course and building your blog.

facebookAccess to the Private Blogging School Facebook Group (valued at $100)

For the duration of the course, you will have access to our private Facebook Group where you can ask me questions directly and get specific feedback on your blog.

Plus, you’ll also get some very cool and very useful bonuses!

Bonus1

A Copy of My Comprehensive Ebook: The Complete Beginner’s Guide to Starting a Blog

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Bonus2

A Blog Post Template “Cheat Sheet” to Structure Your Posts and Write Faster

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Bonus3

A Handy List of 25 Blog Topics to Help You Beat “Blogger’s Block”

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Bonus4

Lifetime Access to the Course Materials – Download the Training Videos Right to Your Computer!

 

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The Blogging School will show you how to create your professional blog, build your personal brand online and become known as a leader in your industry. In this 4-week course, you will learn how to align your blog with your personal brand and use your blog to advance your career or promote your business.
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Frequently Asked Questions

What will I need before I can take the course? You definitely need a blog! If you don’t have a site up yet, you will required to set up one up before the course begins or within the first week. You can start with a blog on WordPress.com or Blogger, but it’s best if you have a self-hosted WordPress blog to take full advantage of all the course material, tools and resources. If you don’t have one yet, I recommend Bluehost web hosting and domain registration (this is the company I use to host all my websites). If you get stuck, watch my free 11-minute video tutorial I made to help you get up and running with Bluehost!

What if I already have a website? Great! The Blogging School will show you how to improve your current site and make your online presence work for you.

How much time will the course take to complete? To get the most benefit from this training, I recommend setting aside at least 2 hours each week for a total of four consecutive weeks. This is the best way to ensure that you are able to complete the course and take action on the material. The main training modules are 30-60 minutes in length.  The homework assignments will take 30 minutes to 2 hours each week to do the work required to improve your blog.

What if I change my mind about taking the course? Can I get a refund? Please be sure that you are ready to take full advantage of The Blogging School before you sign up. Because this is an online course with all the material made available to you electronically, your registration fee is NONREFUNDABLE.

Any questions not addressed here? Email me at: rosetta@ rosettathurman.com!

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