Learn How to Build a Professional Blog to Promote Your Brand, Grow Your Business and Advance Your Career

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Are you a beginning blogger who needs some technical ADVICE and strategic direction for your new blog? Do you feel frustrated with the PROCESS of getting your blog off the ground? Have you been struggling to maintain the focus and consistency it takes to see RESULTS in reaching your professional blogging goals for your business or career? Does it feel like NO ONE but your mom is reading your blog, even after all the hard work you’ve been putting into it?

If you answered “YES” to any of the above, I invite you to take my Blogging School Homestudy Course!

Allow me to introduce myself if we haven’t met yet…my name is Rosetta Thurman, creator of the The Blogging School Homestudy Course. I started blogging in April 2007 and could never have imagined the benefits I would reap as a young professional-turned entrepreneur. Six years ago, I was a NOBODY in my industry. No one knew who I was and I had virtually NO personal brand. But in 2007, I made the decision to just put myself “out there” and EVERYTHING changed for me. People began to invite me to their events for speaking engagements, hire me for consulting gigs and ask me to write for professional publications. I was even offered an adjunct faculty position at a local university!

The opportunities were coming at me so fast that I started using my vacation time to meet with clients around the country, earning extra income every year on top of my 9 to 5 salary. In 2010, I quit my job to become self-employed and haven’t looked back. I’ve also had the opportunity to publish two books! Today, my business is thriving with multiple income streams that allow me to use my unique set of skills, expertise and experience in combination with what I’m passionate about in life. Currently, I earn a living working for myself full-time as an author, speaker, mentor and coach.

But you know what?

If I hadn’t started my professional blog back in April 2007…I wouldn’t have the business or lifestyle I have today. My blog has been the #1 marketing tool that gets me invited to speak to audiences all over the country on the topics I write about on my site.


Since I started blogging, I’ve been awarded significant recognition in my career and business. I’ve been featured in numerous media outlets including JET Magazine, BBC London, The Washington Post, Atlanta Journal-Constitution, Fox 5 News and The Network Journal. I’ve been named a “Top 25 Urban Entrepreneur to Follow,” ”Top 100 Most Desirable Mentor,” ”Top 25 Online Influencer in Leadership,” and a “New Leader in Philanthropy.”

My first TV appearance even came through my blog! The reporter found my site through a Google search :)


“But Rosetta…WHY does any of this matter?”

Because blogging was THE BIGGEST factor in helping me to launch my business and advance my career. And I want to show YOU exactly how to do that for yourself!

The Blogging School will show you how to create your professional blog, build your personal brand online and become known as a leader in your industry. In this 4-week homestudy course, you will learn how to align your blog with your personal brand and use your blog to advance your career or promote your business.

Hear Directly From a Blogging School Student About What She Learned in the Course…

Author and speaker Wilma Jones blogs about creating a happy life after divorce over at LivingHappierAfter.com.

Here’s What Other Blogging School Students Have to Say:

“This course has been a great experience on a lot of levels. Practically speaking, it was really “doable” in terms of the fee, work load, and pacing. In terms of quality, it was great value for the money, and I was really impressed with the level of detail with which you were able to address everyone’s questions, as well as with the authenticity, openness, and friendliness you bring to what you presented and how you presented it . . . and it just made them that much more enjoyable and real.”  - Melissa M., lapiana.org/about/la-piana-blog
“Before I took The Blogging School course, I was just blogging without a real vision for what I wanted to do. The biggest thing I learned in The Blogging School was the importance of creating your brand and using your brand to get yourself out there. Now my career is taking off as people are contacting me for speaking engagements, consultation and general information on how to effectively interpret the enslaved experience at historic sites and museums. My blog is not perfect but it constantly gets better with the information I gained from The Blogging School!” – Nicole M., interpretingslavelife.com
The Blogging School Contains a Total of Four, Content-Rich Video Trainings, Including:


[Module #1] Blogging for Branding: Define Your Personal Brand, Share Your Expertise and Become Known as a Thought Leader in Your Industry

In this module, you will discover:

  • exactly how you can build a strong online reputation through blogging
  • how to refine your blog’s focus to attract the most interested readers in your niche (and find out the #1 reason why no one reads your blog)
  • a formula for writing an amazing bio and “about page” for your blog
  • what information you should put on your blog as “social proof” to position yourself as a leader in your industry


[Module #2] Creating Remarkable Content: How to Write Blog Posts That Everyone Will Want to Read and Share

In this module, you will discover:

  • the fastest, easiest way to instantly connect with your blog readers and earn their trust and attention
  • the 3 most popular blog post types you need to master if you want to keep your readers coming back for more
  • how to come up with eye-catching blog headlines that make people click
  • a blog post template “cheat sheet” that you can use over and over again to maintain a stream of interesting content for your site
  • my no-fail method for never running out of blog post ideas, plus two tools to keep them organized


[Module #3] Instant Blog Traffic: How to Boost Your Comments, Pageviews and Shares

In this module, you will discover:

  • how to use free analytics tools that you can use to measure traffic on your site
  • the best WordPress plugins to use to get more pageviews and comments on your blog
  • why you need a Facebook page for your blog and how to use it to direct traffic to your site
  • a simple plan for getting your first 100 blog subscribers within 30 days (with case studies to show you how I did it – twice!)
  • effective strategies for using social media to attract new blog readers


[Module #4] Blogging for Profit: Four Ways to Earn Money With Your Blog

In this module, you will discover:

  • the  essential items you need to have before you can start earning money from your blog online legally and efficiently
  • the big difference between advertising income and affiliate marketing and how to get started with each (and which one is best suited for your particular blog)
  • how to start selling products and services through your blog (and what it really means to make money while you sleep!)
  • case studies of how different bloggers earn income online (including how I earned $1,600 in just one month with a brand new blog)
“This class has been exactly what I needed to take my blogging to the next level. Blogging is hard work, but I’m getting the hang of it and starting to see how useful it is. Before this, it all seemed pretty daunting, but now it’s broken down into smaller pieces I know that I can do it.” – Naeema C., naeemacampbell.com
“I hate that this is our last module, as they have been very benefical. Thank you for this course. I feel 10 steps closer to accomplishing my goals for Afrochicmommy.com.” - Nicole T., afrochicmommy.com

How The Blogging School Homestudy Course Works

This is an online program, with ALL of the content delivered in video and audio format with PDF files within a private, password-protected forum. The training modules are already pre-recorded and are all available inside the members area. Upon registration, you will receive a welcome email with a link to create a profile and receive immediate access to the site where you can start downloading the course materials and watching the valuable “getting started” videos for beginners.

I’ve designed this program to be useful to those who are just starting their blogs as well as folks who have been blogging for a while, but want to professionalize their current blog presence.

“I have found your tips on setting up a blog and focusing on one thing you are passionate about very helpful. My blog had already been in existence for 4 years, but I used your tips to change its name, restructure it and focus more on the arts and culture reporting, rather than including random photos of places and cute pets etc. Within weeks of restructuring, I was contacted by the producer of a tv travel show who had come across my blog in her research of arts events in Las Vegas. As a result, a film crew are here this week to interview me, film my artwork, and I will escort them to some cultural events and galleries. Thank you so much! - J. Russ, jorussfotodiary.blogspot.com

The Blogging School Homestudy Course Is Right For You If:

  • You are a professional who wants to build your online reputation in your field
  • You want to learn how to make your blog work for you in your career or business
  • You want to transition from having a “hobby” blog to a professional one that positions you as an expert in your industry
  • You’re ready to take ACTION on improving your blog right now (not later)

This Program Is NOT For You If:

  • You’re still on the fence about starting a blog and you want someone to convince you
  • You aren’t willing to devote the time to improve your blog
  • You’re not ready to invest in your blog’s success

Here’s Everything You Get When You Join the Blogging School Homestudy Course:

video4 Content-Rich Video Trainings (valued at more than $400)

All of the video trainings are designed to help you take immediate action. The trainings are also accompanied by actionable, specific homework assignments so you can put the concepts into practice to improve your blog right away.

pdfWorksheets, Templates and Resources (valued at more than $200)

You will also get resources, templates and worksheets to help you put the information into practice right away. This is so you don’t procrastinate or get overwhelmed with too much information at once!

Plus, you’ll also get some very cool and very useful bonuses!


A Copy of My Comprehensive Ebook: The Complete Beginner’s Guide to Starting a Blog

how to start a blog ebook cover small

A Blog Post Template “Cheat Sheet” to Structure Your Posts and Write Faster

report (3)


A Handy List of 25 Blog Topics to Help You Beat “Blogger’s Block”



6 Months of Access to the Training Material

After the four weeks, you will still be able watch the training modules, download the worksheets and go on learning long after the course is over. You have full access to the members area for six months from your purchase of the course!
The Blogging School will show you how to create your professional blog, build your personal brand online and become known as a leader in your industry. In this 4-week homestudy course, you will learn how to align your blog with your personal brand and use your blog to advance your career or promote your business.

Frequently Asked Questions

What if I already have a blog?

Great! The Blogging School will show you how to improve your current site and make your online presence really start working for you.

What if I change my mind about taking the course? Can I get a refund? 

Please be sure that you are ready to take full advantage of The Blogging School before you sign up. Because this is an online course with all the material made available to you electronically, your registration fee is NONREFUNDABLE.

Any questions not addressed here? Email me at: rosetta@ rosettathurman.com!

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